Helvetica Movie

Helvetica originates from Switzerland.


The original name was the latin name for Switzerland, the English translation of Helvetica is Switzerland type.

Helvetica was created in 1957.

The original design style that Helvetica brought to popularity worldwide was Swiss Design.

3 different design styles discussed in the film:
     -Modernism
     -Grunge
     -Post-Modernism

Insight about design I've taken away from the film:
     Fonts have to provide a mood to match the subject matter. A practical font should be clear and easily readable, a more artistic font can be barely readable as long as it fits the artistic mood it aims for.

ACTIVITIES

Helvetica around the school:

4 Designers that appear in the film:

     -Alfred Hoffman

     -Masimo Vignelle

     -Matthew Carter

     -Paula Share

Answer a Question:

8.   What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?

I learned about fonts that are practical and fonts that are more abstract, and the different preferences to other designers and businesses. Certain fonts will be better for a professional setting, but that doesn't mean that a font can't be readable and fit a fantasy setting. I like practicality, but it certainly won't always be the way to go depending on what the project demands, so I will keep in mind what the mood is of a project and complement it with a fitting font.