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Tuesday, April 28, 2015
Monday, April 27, 2015
Tuesday, April 21, 2015
Brand Logo History Assignment
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| 1889-1950 |

The current logo began being used by Nintendo in 1975, the simple red text with an oval surrounding it, using the original colors of red and white. The simple design began to be used when they became widely known as a video game company, rather than selling toys and cards. From 1975 to 2008 there were a few different versions of the logo, sometimes using a more blocky logo to fit the look of the hardware they made, all were either red & white, red & black, or black & white. The simple design makes the company seem trustworthy, nothing crazy or abstract, it was and is something parents will allow their children to play with, the logo seems friendly. The text was changed to english when they started to sell products to English speaking countries as well, mainly the USA.
Wednesday, April 15, 2015
Helvetica Movie
Helvetica originates from Switzerland.
The original name was the latin name for Switzerland, the English translation of Helvetica is Switzerland type.
Helvetica was created in 1957.
The original design style that Helvetica brought to popularity worldwide was Swiss Design.
3 different design styles discussed in the film:
-Modernism
-Grunge
-Post-Modernism
Insight about design I've taken away from the film:
Fonts have to provide a mood to match the subject matter. A practical font should be clear and easily readable, a more artistic font can be barely readable as long as it fits the artistic mood it aims for.
ACTIVITIES
Helvetica around the school:
4 Designers that appear in the film:
-Alfred Hoffman
-Masimo Vignelle
-Matthew Carter
-Paula Share
Answer a Question:
8. What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?
I learned about fonts that are practical and fonts that are more abstract, and the different preferences to other designers and businesses. Certain fonts will be better for a professional setting, but that doesn't mean that a font can't be readable and fit a fantasy setting. I like practicality, but it certainly won't always be the way to go depending on what the project demands, so I will keep in mind what the mood is of a project and complement it with a fitting font.
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