Brand Logo History Assignment

       

1889-1950

       Nintendo is now widely known over the world as a video game company, making many classic titles, as well as new games and consoles. The brand Nintendo has used over the years has gone under many drastic changes, dating back to when they used to make card games. The first logo dates back to 1889, back when Nintendo was exclusively in Japan, so the logo wasn't in english. The characters in the logo read Nin, ten, do, in order from left to right. The logo uses the iconic red and white which is used in the current logo, but wasn't used in certain versions throughout the years. This logo was kept until 1950, and was changed to a new logo which lasted ten years, and fit their card games' style, using an ace of spades with an n in the middle.

        The current logo began being used by Nintendo in 1975, the simple red text with an oval surrounding it, using the original colors of red and white. The simple design began to be used when they became widely known as a video game company, rather than selling toys and cards. From 1975 to 2008 there were a few different versions of the logo, sometimes using a more blocky logo to fit the look of the hardware they made, all were either red & white, red & black, or black & white. The simple design makes the company seem trustworthy, nothing crazy or abstract, it was and is something parents will allow their children to play with, the logo seems friendly. The text was changed to english when they started to sell products to English speaking countries as well, mainly the USA.